Amashika Lorne’s colouring series for children gets Reggae Month endorsement, corporate boost

Colour with Aunty Ama - logo

Media personality and Jamaican children book author, Amashika Lorne, has launched a virtual five-part colouring series entitled Colour with Aunty Ama. For the month of February, the focus will be on Reggae Music, in keeping with the commemoration of Reggae Month Jamaica, the only month-long festival in the world. On naming the series, Lorne shared “family is at the heart of everything that I do and I do believe that it takes a village to raise a child”.

She added: “I’m now extending myself to more children to provide a space to learn about Jamaica’s culture based on new topics monthly, win prizes and have the freedom of expression, whether on home soil in Jamaica or overseas”.

Hailing the first session as a success, she said that students of varying ages and parishes joined and they enjoyed the prizes offered. With four monthly activations remaining, support has poured in from corporate entities for this timely child-friendly activity.

“We’re happy to support a project of this kind aimed at exploring and showcasing Jamaican culture in a palatable way for the next generation,” said PediaSure’s brand manager in Jamaica, David Bonner. “We believe in continuity and growing with our consumers so expect to see a special page featuring our product and excitement being added to the online events.”

Lorne outlined the rationale for the collaboration with the Reggae Month Secretariat in the Ministry of Culture, Gender, Entertainment and Sport.

“Reggae Music is part of the birthright of all Jamaicans. It is an amazing gift to all of humanity and is quintessentially Jamaican. So it’s very important to us that Jamaican children learn about and develop an appreciation for reggae from a very early age, because this is their heritage and they will be called upon to preserve and build upon it for generations to come.”

With less than two weeks before the next execution, Lenford Salmon, chairman of the Reggae Month Secretariat, said: “We’re happy to add Colour with Aunty Ama as one of the main made-for-children activities on our Reggae Month calendar. This opens up a tremendous opportunity for children from across the world to come together and share in this cultural exchange. Anyone can get full information as to how to participate and to learn about Reggae Month generally, by simply downloading the Reggae Jamaica mobile app, which is available free of cost from the Google and Apple stores .”

The free downloadable page will be available online and includes the credentials for the next session which are: Meeting ID: 894 2876 0913 and Password: COLOUR. 

Interested persons can log on to to gain access and learn more about the campaign. The next activities are on February 27, March 27, May 1 and May 29.


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Amashika & Associates

Amashika & Associates

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